South African Babywear Since 1998
Trusted Newborn Gifts Since 1998 – Shipped in 2-4 Days
Nationwide Delivery
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Family Owned Business Since 1998
Loved By South African Parents
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Soft, organic clothing for newborns through to 6 – 12 months.
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Ships in 2-4 days across SA.
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Rose Detail Frill Dress Set
Introducing our newest summer sensation – the dress set that’s making Instagram moms stop scrolling.
100% pure cotton muslin with delicate rose details, dreamy ruffle shoulders, and a tiered frill hem that’s perfect for milestones and captures. Two-piece set includes matching bloomer shorts.
R280 | Only 2 In Stock
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Newborn
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About Us
For more than 25 years we’ve been creating comfortable, quality baby clothing for South African families.
[Read Our Story]
They fit my infant very beautifully, it's like they were made for them. I love them...
Patricia


