Privacy Policy

Effective Date: 22 February 2025

1. Introduction

Welcome to Ugly Bugs Babywear (“we,” “our,” “us”). We are committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website uglybugsbabywear.com or purchase our products.

2. Data Controller

Ugly Bugs Babywear
8 Old Main Rd, Park Rynie, KZN 4182, South Africa
Email: uglybugs00@gmail.com

3. Data Collection

We may collect and process the following personal data:

  • Personal Identification Information: Name, email address, postal address, phone number.
  • Payment Information: Credit/debit card details and billing information.
  • Technical Data: IP address, browser type, operating system, referring URLs, and other browsing information.
  • Usage Data: Information about how you use our website and products.
  • Marketing and Communication Data: Preferences in receiving marketing materials and communication preferences.

4. Legal Basis for Processing

We process your personal data based on the following legal grounds:

  • Performance of a Contract: To fulfill orders and provide products you have purchased.
  • Consent: For marketing communications, where you have provided explicit consent.
  • Legal Obligation: To comply with applicable laws and regulations.
  • Legitimate Interests: To improve our services, prevent fraud, and enhance user experience.

5. Use of Personal Data

We use your personal data for the following purposes:

  • Order Processing: To process and deliver your orders, including managing payments and refunds.
  • Account Management: To manage your account registration and provide customer support.
  • Communication: To send updates, newsletters, and marketing materials (with your consent).
  • Personalization: To tailor content and product offerings to your interests.
  • Analytics: To analyze website usage and improve our services.
  • Legal Compliance: To comply with legal obligations and protect our rights.

6. Data Sharing and Disclosure

We may share your personal data with:

  • Service Providers: Third-party vendors that provide services such as payment processing, shipping, and marketing assistance.
  • Legal Authorities: When required by law or to protect our rights and safety.
  • Business Transfers: In the event of a merger, acquisition, or sale of assets.

7. International Data Transfers

As we are based in South Africa, your data may be transferred to and processed in countries outside the European Economic Area (EEA). We ensure that appropriate safeguards are in place to protect your data in accordance with GDPR requirements.

8. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction.

9. Data Retention

We retain your personal data only as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce agreements.

10. Your Rights

Under the GDPR, you have the following rights:

  • Access: Request access to your personal data.
  • Rectification: Request correction of inaccurate or incomplete data.
  • Erasure: Request deletion of your personal data under certain conditions.
  • Restriction: Request restriction of processing your data.
  • Data Portability: Request transfer of your data to another organization.
  • Objection: Object to the processing of your personal data.
  • Withdraw Consent: Withdraw consent at any time, where processing is based on consent.

To exercise these rights, please contact us at uglybugs00@gmail.com.

11. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience, analyze website traffic, and personalize content. You can manage your cookie preferences through your browser settings.

12. Third-Party Links

Our website may contain links to third-party sites. We are not responsible for the privacy practices of these sites and encourage you to review their privacy policies.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.

14. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

Ugly Bugs Babywear
8 Old Main Rd, Park Rynie, KZN 4182, South Africa
Email: uglybugs00@gmail.com


This Privacy Policy is designed to comply with the General Data Protection Regulation (GDPR) and the Protection of Personal Information Act (POPIA) of South Africa.

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