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Our Story
In 1998, our family identified a significant gap in the market for unique and affordable baby clothing. This realization led to the creation of Ugly Bugs Babywear, a brand dedicated to offering distinctive, high-quality apparel for little ones at reasonable prices. With a passion for playful designs and soft, snuggly fabrics, we quickly gained a loyal following among parents who valued originality and comfort for their babies. Our commitment to craftsmanship and creativity resulted in our products being stocked and sold in a well known family owned retail chain.
However, in 2022, as our long-standing retail partner transitioned from a family-owned business to a corporate entity, we knew it was time to return to our roots. Determined to stay true to our values, we relaunched Ugly Bugs Babywear as an independent, family-run venture—one that fosters direct connections with our customers. Now, through our website, uglybugsbabywear.com, we continue to create adorable, high-quality babywear with love and care. Every piece reflects our original mission: to bring joy to little ones and parents alike with unique, thoughtfully designed clothing that embraces both comfort and cuteness.
Why Every Baby Needs an Ugly Bugs Outfit
Every baby deserves the comfort, style, and care of an Ugly Bugs outfit. Proudly made in South Africa, each piece supports local craftsmanship while delivering exceptional quality. Perfect for gifting, our outfits make thoughtful presents for baby showers, birthdays, and new arrivals. With boys, girls, and unisex options available, you’ll find styles to suit every little one. Plus, every garment is high-quality and made to last, ensuring your favorite pieces stay soft, durable, and ready to be loved again and again.
